Trademark and Branding (HKASC Business Seminar Series)
"Trademark & Branding" is the title of a business seminar presented on behalf of the Hong Kong Association of Southern California, on Wednesday, March 6, 2013.
For most American businesses, trademarks remain the most important Intellectual Property asset. Trademarks serve to distinguish the products and services of the company from that of others. Therefore understanding what makes good trademarks, and how to protect your trademarks, are important skills for businessmen. Danton Mak, the Managing Attorney of SHELDON MAK & ANDERSON (SMA), made the 45 minute presentation in front of a live audience. Mr. Mak explains the nature of U.S. trademarks, and the fact that U.S. trademark law is different from laws in other nations, in that it is centered around USE. He also explains the process of choosing, using, and enforcing trademarks.
America Invents Act - Practical Implications (HKASC Business Seminar Series)
"America Invents Act - Practical Implications" is the title of a business seminar presented on behalf of the Hong Kong Association of Southern California, on Wednesday, Dec. 5, 2012.
The America Invents Act represents the most significant revamp of the American patent system in many decades. Jeff Sheldon, noted author of HOW TO WRITE A PATENT APPLICATION, and founding partner of SHELDON MAK & ANDERSON (SMA), made the 35 minute presentation in front of a live audience. Mr. Sheldon succinctly explains the most important changes, and noted the areas where businesses should pay the most attention in order to benefit from the new law.
Expert: Mr. Jeffrey Sheldon | Interviewer: Andrew Stockum
Trademark Classifications
Jeffrey Sheldon - Patent, Trademark, Copyright, Trade Secret and Patent Contingency Litigation Attorney answers these questions: 1.What makes one trademark more protectable than another? 2.What are fanciful and arbitrary marks and what is the difference between the two? 3.In what way can a descriptive mark be better than a suggestive one? 4.Why are fanciful, arbitrary and suggestive marks automatically protectable whilst descriptive, surnames and generic terms require proof in order to be protected?
